Helps you identify the optimal position for your business in
Understanding the market size and market trends from a macro perspective will help you to identify if the market is big enough and has enough potential for your business. Understanding market changes from a micro level will help you to judge market vitality and short-term impacts (e.g., COVID-19) .
Market drivers generally include unit change, price change, new product and
consumption structure. Together they decide changes to the whole market.
Understanding market drivers will help you to know the reasons behind market trends.
To clarify competitor positioning and discover their strengths and weaknesses. By understanding these, we will find the optimal position for your business - leveraging your strengths against their weaknesses to win in the market.
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